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SALT is an agile, multi-passionate branding and creative studio. We specialize in helping new or existing businesses and organizations to create meaningful, lasting brands of dynamism and trust.

BRANDING

SALT is a bespoke branding agency. We prefer to work with just one client or project at a time. Gill deals personally with each client and curates a dream team of professionals around each project. Our focus is to help you create (or refresh) a brand that is authentic, powerful and tells your story truly. From strategy, through the writing and design process, to final production, we align every element for a consistent finish.

MARKETING

SALT brings 30 years’ international experience to every marketing and promotional task. We undertake all the creative and strategic aspects of large and small-scale projects, working above, below and through the line. Our offering includes strategy, concept, copywriting, design, digital and social media campaigns.

TRAINING

Most branding or rebranding projects include an internal launch and training for staff and team members. In addition to brand-specific training, SALT has also developed a unique personality assessment called iCON. iCON helps individuals to understand themselves and team members to understand and celebrate one another. The end result is a team where each member is well placed to align with the strengths and challenges of his or her personality type – and where each member understands how to deal with others. iCON has also been used with success in sales and client service training.

CREATIVE STUDIO

SALT describes itself as a ‘multi-passionate creative studio’ and this is indeed a more accurate description than ‘ad agency’. SALT is involved in a number of creative enterprises including international broadcast, video production, book writing and publishing and even, song writing. If its creative, if its noble..SALT will consider a partnership or collaboration.

SALT is owned and run by Gill D’achada, who worked with top South African and Canadian agencies as Creative Director before starting her own bespoke business in 2016.